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HTML5-based mobile operating systems may change the face of mobile marketing – Mobile Marketer

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July 6, 2012

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HTML5-based mobile operating systems may change the face of mobile marketing
Mozilla’s HTML5-based mobile operating system leaped ahead this week thanks to support from a handful of wireless carriers. For marketers, the news has the potential to bring more cost-conscious consumers into the smartphone market and unlock new marketing opportunities.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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July 26 webinar: Understanding post-download app engagement and transactions
Register for this free, hour-long webinar July 26 on understanding post-download app engagement and transactions. Panelists from Gilt Groupe, USA Today and sponsor Fiksu.
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How geolocation will be a game-changer for the 2012 political elections
The 2008 political elections were all about SMS and social media, but with the rise of location-based technology, this election season could shake up the way that political candidates connect with voters via targeted advertising.
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Arby’s taps SMS to bolster summer charity awareness
Fast food chain Arby’s is adding a text-messaging component to spread the word about its nationwide promotion to end childhood hunger.
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Volvo, Clinique, Dell video ads earn viewers free mobile Internet service
Brands such as Volvo, Clinique and Dell are reaching on-the-go users with video ads that can be watched in exchange for free mobile Internet service.
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Fendi chooses social imagery for fragrance push – Luxury Daily
Luxury Daily today – Fendi chooses social imagery for fragrance push; Luxury marketers drive 79pc ad increase in WSJ Magazine.
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Public relations in a mobile world
In just one decade, the world shifted from a largely newspaper-driven and landline-based wired culture into one where even TV’s 24-hour news cycle pioneered by CNN already seems antiquated.
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