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How Unilever leverages core consumer insights for mobile success: Mindshare exec – Mobile Marketer

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January 22, 2016

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How Unilever leverages core consumer insights for mobile success: Mindshare exec
NEW YORK – A Mindshare executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 discussed how Unilever’s Dove and Hellman’s brands built campaigns from core consumer insights that were a hit on mobile and showcased the power of native integrations.
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Huffington Post exec: Social media, mobile are news distribution gateways
NEW YORK – A Huffington Post executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 said that as consumers rely more than ever on distributed news content on mobile-first platforms, namely social media, this is diluting time spent on destination sites.
Please click here to read the entire story on Mobile Marketer

MCordis exec: Mobile offers opportunities for personalized engagement at scale
NEW YORK – An mCordis executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to leverage mobile as a personalization medium rather than an advertising channel by developing empathy and understanding for consumers.
Please click here to read the entire story on Mobile Marketer

Pictures from Mobile Marketer’s Mobile FirstLook: Strategy 2016
Mobile Marketer presented its Mobile FirstLook: Strategy 2016 conference on Wednesday, Jan. 20, in New York. Here are some pictures from the event.
Please click here to read the entire story on Mobile Marketer

 

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