How Unilever leverages core consumer insights for mobile success: Mindshare exec
NEW YORK – A Mindshare executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 discussed how Unilever’s Dove and Hellman’s brands built campaigns from core consumer insights that were a hit on mobile and showcased the power of native integrations.
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Huffington Post exec: Social media, mobile are news distribution gateways
NEW YORK – A Huffington Post executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 said that as consumers rely more than ever on distributed news content on mobile-first platforms, namely social media, this is diluting time spent on destination sites.
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MCordis exec: Mobile offers opportunities for personalized engagement at scale
NEW YORK – An mCordis executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to leverage mobile as a personalization medium rather than an advertising channel by developing empathy and understanding for consumers.
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Pictures from Mobile Marketer’s Mobile FirstLook: Strategy 2016
Mobile Marketer presented its Mobile FirstLook: Strategy 2016 conference on Wednesday, Jan. 20, in New York. Here are some pictures from the event.
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