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How Unilever balances inspiration with practicality on mobile – Mobile Marketer

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April 23, 2014

 

iHow Unilever balances inspiration with practicality on mobile 
While inspirational content does best at capturing the attention and imagination of beauty consumers on mobile, Unilever knows that it cannot overlook the need for more practical how-to’s.
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McDonald’s pivots towards native ads to reach younger consumers
McDonald’s is switching up its traditionally rich media-heavy mobile advertisements with a new native ad campaign that touts the origins of its coffee drinks.
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Post Foods’ Honeycomb swarms Instagram for teenage-focused campaign
Post Foods is tapping into Instagram’s creative capabilities with a new campaign for HoneyComb cereal that enlists user-generated content to hopefully build long-term engagement.
Please click here to read the entire story on Mobile Marketer

 

Heaviest mobile users make up fastest-growing segment: report
Consumer connectivity to mobile has birthed a new type of user, the “Mobile Addict” who opens applications more than 60 times per day, according to a new report from Flurry.
Please click here to read the entire story on Mobile Marketer

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