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How to use mobile technology to increase financial services CRM – Luxury Daily

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July 14, 2011

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How to use mobile technology to increase financial services CRM
Using mobile devices such as smartphones and tablets is one of the main ways that upscale financial services companies can increase customer interaction and build loyalty.
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Top 10 luxury branded videos of Q2
Luxury houses and automakers are increasingly developing new and interesting videos and commercials for social media and television that break boundaries and get noticed amidst the clutter of advertising in the second quarter.
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Burberry peeks racy ads with Facebook premiere
British designer Burberry has chosen to premiere images from its sexy new campaign for Burberry Body staring model Rosie Huntington-Whiteley to its nearly 7 million Facebook fans.
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Haute Horlogerie defends brands with digital anti-counterfeit pursuit
The Foundation de la Haute Horlogerie is defending branded members of the company against counterfeiting with a digital line of attack including emails and its Web site.
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L’Occitane overcomes language barriers through photo, social project
French skincare line L’Occitane en Provence is engaging with global consumers though a social media-driven photo project.
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BMW, LVMH, Jean Paul Gaultier and La Perla – News briefs
Today in luxury marketing – BMW expanding its luxury brand; LVMH in pledge to women; Jean Paul Gaultier launches first swimwear line.
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3 mistakes to avoid when planning holiday 2011 campaigns
Over the last 10 years as a mobile executive in Australia and the United States I have seen every possible success and failure in mobile first hand.
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