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How to pick the right music streaming platform partner
The growing influx of music streaming platforms on mobile is requiring marketers to develop long-term advertising strategies that take into account the economic value of each customer and engage in cross-partnerships with an organic feel.
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Mobile programmatic encounters slow adoption, faces several challenges: report
While much has been made of the strong adoption of programmatic buying, a new report from the Interactive Advertising Bureau and PwC reveals adoption is stronger on desktop, with mobile facing a number of challenges.
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State Farm revs up mobile engagement via driver instruction app
State Farm Insurance is helping driver education instructors stay organized with a new mobile application that manages student records, driving data and trip scores to monitor progress for learners behind the wheel.
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Sponsored-data advertising a $23B opportunity for brands, wireless carriers: report
With a growing number of wireless carriers offering sponsored-data advertising opportunities to marketers, new research from Syniverse asserts that brands and wireless carriers could unlock up to $23 billion annually by 2019 globally with sponsored mobile data services.
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Nordstrom goes big with rooftop Instagram installation to promote sale
Department store chain Nordstrom is reminding consumers to check out its summer sale with a quirky but somewhat popular summer trend that has the brand creating a giant, 3D installation on its roof.
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