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How to pick the right ad format for tablet marketing – Mobile Marketer

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April 8, 2013

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How to pick the right ad format for tablet marketing
As consumers increasingly rely on tablets in day-to-day life, marketers have a huge window of opportunity to engage with consumers. However, extensive new research from VivaKi finds that not all tablet advertising units are created equal.
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The race is on: iOS, Android each approach 1 million live mobile apps
Apple has been the leader in mobile applications ever since the space started to take off. However, both iOS and Android are nearing onw million live apps with some predicting Android will get there first, suggesting the platforms are on more even footing than ever before.
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Olay boosts brand awareness via interactive iAd campaign
Proctor & Gamble’s Olay brand is leveraging Apple’s iAd network to help the cosmetic giant promote a new line of skin care products.
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Samsung, MLB, Celtra: News briefs
News briefs – Strong smartphone sales help drive 53pc jump in Samsung’s profit; MLB teams up with Qualcomm to optimize mobile connectivity at ballparks; 47pc watch videos in mobile rich media ads: Celtra
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