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The 411 on mobile SEM and SEO – Luxury Daily

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December 22, 2011

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The 411 on mobile SEM and SEO
With 15 percent of all Google queries coming from mobile devices, search engine optimization and search engine marketing are both crucial to luxury brands.
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Bergdorf Goodman is 2011 Luxury Retailer of the Year
New York-based department store Bergdorf Goodman is 2011 Luxury Retailer, the most prestigious award in luxury marketing for a retailer. The first runner’s-up is Bloomingdale’s and the second runner’s-up is Net-A-Porter.
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Astley Clarke aims for last-minute recruits with Christmas mailer
British jeweler Astley Clarke is trying to both acquire and retain consumers with two Christmas-themed mailers that are promoting gifts and products for the holiday season.
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Mikimoto sees 180,000 impressions on heel of social media partnerships
Mikimoto is striving to bring pearls to a younger, fashion-savvy audience through partnerships with popular bloggers such as ManRepeller, Stop It Right Now and Le fashion in a move that bumped its social media impressions to 180,000.
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Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.
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Mulberry, Mercedes, BMW and Dolce & Gabbana – News briefs
Today in luxury marketing – Mulberry poaches new chief executive from Hermès; Mercedes and BMW turn it on in final weeks; Stefano Gabbana on his label’s tax evasion charges; Hong Kong retailers bullish on holiday season.
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Carrier IQ and Starbucks?
Now that I have your attention, there is an interesting parallel between Carrier IQ and Starbucks that explains a lot about the phantoms we battle in the mobile world.
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