How to make the most of a mobile banner ad
Mobile banner advertisements are a good way to target mobile consumers and drive traffic to an application, optimized site or social media account.
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Making TV ads more effective for luxury brands
Television is a mass medium, the reach of which cannot be easily measured. However, brands can use updated techniques to ensure that their advertisements are better received by the target audience.
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Marc Jacobs leverages free shipping ads for email database
U.S. label Marc Jacobs is using front-page panel advertisements on the New York Times Web site to promote free shipping on online transactions for its spring/summer 2012 collection that ultimately entice shoppers to sign up for brand emails.
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Four Seasons ties Valentine’s Day promotions to digital media
Four Seasons Hotels and Resorts is tapping into the St. Valentine’s Day craze through a fan-curated giveaway application on its corporate Facebook page, a themed digital magazine article and in-hotel experiences.
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Trump Hotel Collection encourages lavish lifestyle through Live the Life campaign
Trump Hotel Collections is looking to reach more consumers through a multichannel campaign called Live the Life and is marketing its efforts through a new lifestyle Web site.
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Stuart Weitzman, Swatch stocks, Stella McCartney and John Galliano – News briefs
Today in luxury marketing – Stuart Weitzman launches new line; Swatch results trigger losses for luxury stocks; Stella McCartney’s PETA plea; John Galliano emerges in London.
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5 tips to creating a coherent brand experience across channels
Consumers evaluate brands based on their overall experience, rather than differentiating online from offline.
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