How to make mobile email shine this holiday season
Despite the fact that emails are increasingly being opened on a mobile device, marketers are still slow to keep up with this growth.
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Frito-Lay enhances in-store promotion via augmented reality app 
PepsiCo’s Frito-Lay division is enhancing an in-store promotion via an augmented reality mobile application enabling shoppers to interact with characters from the popular Skylanders Giants game.
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Untapped opportunity exists for K-12 educational apps: report
Opportunity abounds for application developers in mobile device management for K-12 education, according to a study by Interactive Educational Systems Design, Inc. and STEM Market Impact, LLC.
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Instagram contests help hotel brands create offers, measure social media
Instagram contests can allow luxury hotel brands to measure the impact of their social media channels and gain a deeper understanding of guests’ interests.
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American Greetings celebrates new ecard format with yodeling video contest
Greeting card company American Greetings is hosting a yodeling video contest via Web and mobile Facebook sites to build hype around the company’s new personalized ecard format.
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