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How to increase mobile email click-through rates – Luxury Daily

February 15, 2012

Email blasts need to stand out and have a clear call-to-action if luxury marketers want to increase their mobile click-through rates this year.
How to increase mobile email click-through rates
Jewelry brand Cartier took a starring role in the latest episode of CW’s television series Gossip Girl on Monday night.
Cartier aligns itself with ultra-affluent lifestyle through Gossip Girl placement
Jewelry and watch brands such as De Beers, Rolex, Tiffany & Co. and Tacori have helped Condé Nast’s W magazine see a 25 percent increase year over year in advertisement pages for its March issue.
W magazine proves that print is not dead with 25 pc ad increase in March
Luxury shopping center Americana Manhasset recently used a rich mobile advertising campaign to bolster in-store traffic and sales with 1.75 million impressions.
Americana Manhasset drives more than 1.7M impressions via location-based ads
One consistent bright spot in the sea of rough news is the outstanding performance of luxury marketers worldwide. Expect that trend to continue, bar some act of God or awful international incident.
Luxury Daily’s Luxury Marketing Outlook 2012
Today in luxury marketing – Michael Kors’ shares soar after strong Q3 results; Hilton’s Waldorf-Astoria brand takes over USA’s No. 1 hotel; J. Crew scores a Manolo collaboration for fall; Tory Burch stays private as Wall Street beckons.
Not only does voice-activated search unencumber users from crowded screens, but it disintermediates information from the process of retrieving it, thus providing search results that are more relevant and useful.
How Siri’s voice-activated mobile search may affect overall search
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