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How to globalize a luxury branded mobile app
Just as luxury marketers globalize their Web sites and Facebook pages, it is as important to ensure that their branded mobile applications can appeal to consumers worldwide.
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Will the European debt crises affect American luxury spending?
All luxury marketers will be hit by the debt crises plaguing European countries such as Italy and Spain, but diversified brands that practice customer retention have the best shot of surviving.
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Catalogs need to be part of a multichannel approach
As technology continues to evolve and consumers are integrating new ways to shop, luxury branded catalogs are becoming more in-depth and incorporating other channels such as mobile, in-store and digital to enhance the customer experience.
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Audi revs up social media with R8 GT video series
German automaker Audi is upping its social media presence, looking to attract more followers and building the hype surrounding its latest limited-edition model through a week-long video series.
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Four Seasons demonstrates social responsibility with guest volunteer program
Hotel chain Four Seasons is marking its 50th anniversary with multiple volunteering options that allow guests to give back to local communities while travelling luxuriously.
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Gilt Groupe, US markets and Indian consumers – News briefs
Today in luxury marketing – Gilt launches full-priced menswear site, Park & Bond; Markets gauge U.S. downgrade; Consumers in India becoming more modern.
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How to actualize mobile’s promise
Mobile advertising is expected to grow from $1.6 billion worldwide in 2010 to $3.3 billion in 2011, and will reach $20.6 billion by 2015, according to Gartner research.
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