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How to drive engagement, monetization for Android tablets – Mobile Marketer

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October 12, 2012

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How to drive engagement, monetization for Android tablets
Applications built with Android tablet users in mind are driving engagement, better monetization and more downloads for developers.
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Arby’s drives awareness for new food items via mobile advertising
Arby’s is driving foot traffic to its locations with a mobile advertising campaign that centers around its new turkey roasters sandwiches.
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 Dictionary.com exec: 60 percent of mobile audience is on apps
A Dictionary.com executive at the Media Tech Summit 2012 conference said that in addition to seeing a greater percentage of users on smartphones, iAds in particular are proving to be strong engagement and interaction formats to drive downloads.
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46pc of Hispanics watch video on a mobile device: report
Hispanic consumers are strongly engaged in mobile activities such as shopping and watching video, presenting opportunities to reach this audience through mobile advertising, according to a new report from the Internet Advertising Bureau and BIGinsight.
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Mobile planning for social integration
At least 10 percent of consumers around the world use mobile social media, thanks to the growth of services such as Facebook and China’s QQ.
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