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How to create in-app ads with impact – Mobile Marketer

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May 25, 2012

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How to create in-app ads with impact
As mobile application usage continues to grow, marketers are pouring more money into in-app advertising. However, while in-app ads can provide some important benefits to brands, they may not be the best option in all cases.
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Warner Bros. exec: UltraViolet is a big initiative
A Warner Bros. executive speaking at Mobile Marketer’s webinar yesterday said that the company is making UltraViolet a priority and letting consumers stream and download entertainment content to any device.
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Johnson & Johnson rolls out mobile site to inform, connect nurses
Johnson & Johnson is celebrating its 10 year anniversary of the Campaign for Nursing’s Future via a new mobile site that aims to inform, connect and educate current and prospective nurses across the country.
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Google prevails in Java patent-infringement allegations; copyrights issue still undecided
In a significant victory for Google, a jury earlier this week said the company did not infringe any of Oracle’s patents in its creation of the Android mobile operating system.
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IPhone makes up 15pc of impressions: study
Apple’s iPhone is the leading smartphone by impressions, representing 15.1 percent of impressions, according to Millennial Media’s most recent report.
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Magellan Jets app uses real-time availability, electronic contracts – Luxury Daily
Luxury Daily today – Magellan Jets app uses real-time availability, electronic contracts; Chanel, BMW excel in global branding, local customization: study.
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Have a safe, relaxing Memorial Day weekend
Mobile Marketer will not publish on Monday, May 28, in observance of Memorial Day. Thanks to all veterans for your service to our country.
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The correct way to implement QR codes
No, this is not just another rambling piece about why QR codes do not work.
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