How to create effective iPhone-targeted SMS campaigns
While much of the focus on marketing to iPhone users focuses on advertising, these users are also heavily engaged with text messaging campaigns, according to a new report from Mogreet. Using device targeting, marketers c
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Smart devices transform B2B marketing: OgilvyOne
While much has been said about mobile’s effectiveness at helping consumer brands market to their audiences, the platform is also proving to be very effective in support business-to-business marketers, according to a new report from OgilvyOne.
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Heineken garners more than 15,000 opt-ins via multichannel effort
Heineken saw a high volume of engagement for its Red Star Access program that incorporated digital, social media and mobile to provide an interactive experience for consumers.
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Unilever’s Dove relies on mobile ad to push video content
Unilever’s Dove is taking to mobile video to show consumers how the brand’s products differ from competitors via a new iAd campaign.
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Kapture relies on mobile app to bolster user engagement
Kapture has rolled out a mobile application that rewards consumers when they take photos of their favorite brand and share them with friends.
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