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How to capitalize on popularity of cooking-themed mobile videos
As more food enthusiasts turn to mobile for cooking tutorials and culinary-themed videos, marketers are finding an opportunity to insert themselves into the experience through tactics such as sponsorships, partnerships and options to purchase featured products.
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Lilly Pulitzer revamps Snapchat strategy with themed filters for WeddingWire
Lilly Pulitzer is designing four complimentary beach wedding-themed geofilters featuring its signature prints for WeddingWire users, demonstrating how marketers can up the ante with their Snapchat strategies by inserting themselves into consumers’ most photo-worthy special occasions.
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Emojis turn risqué with new keyboard from Adam & Eve
Online adult toy retailer Adam & Eve is appealing to consumers by offering a fun emoji keyboard it has deemed ‘naughty’ for sharing images of products with others on mobile messaging applications.
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Mobile marketing in review: Blockbusters square off
Summer blockbusters are making popular applications and real-time video a key part of their marketing strategies. Watch this video for the full analysis.
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