How to build a notification strategy for Apple Watch, Android Wear
One of the big opportunities for brands on smartwatches is likely to be notifications, but the killer application that can drive mass adoption is yet to be built.
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Olshan partner: Build privacy considerations into apps from the outset
NEW YORK – An attorney from Olshan Frome Wolosky at the sixth annual Mobile Marketing Day said marketers should build privacy considerations into mobile applications from the get-go, thinking about how privacy is going to play when the app is launched, as people use it and interact with other third-party apps as well as how technology might evolve.
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MCordis exec says connectivity is becoming top motivational need
NEW YORK – An mCordis executive at the sixth annual Mobile Marketing Day conference predicted that connectivity is becoming a top need for motivating consumers, proving that marketers must leverage mobile to drive purchase behavior and send influencing messages.
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Brands must incorporate click-to-call functions on mobile, says Marchex exec
NEW YORK – A Marchex executive at the sixth annual Mobile Marketing Day cautioned brands to make sure that their mobile applications and sites offer click-to-call functions so that consumers can easily receive immediate assistance without disrupting their path to purchase.
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