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How mobile has changed Fashion Week
Mobile technology has caused Fashion Week to evolve from an event that was attended by industry insiders and written about in the following month’s high-fashion magazines, into a week of celebrity-studded affairs that are blogged and tweeted about instantaneously.
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Lessons for luxury brands from the Missoni for Target fiasco
The marketing hype surrounding the Missoni for Target collection seems to have paid off. The collection is now being sold on eBay after most items sold out, despite Target’s Web site crash the morning of the launch.
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Aspirational male consumers increase luxury goods spend by 156pc: American Express
A boost in luxury spending has come from an unexpected source, with findings showing that average consumers have dramatically increased their sales in luxury fashion, while affluent consumers have decreased spending, according to a study from American Express.
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Norma Kamali breaks Spring collection with 3D video, site
NEW YORK – Apparel and accessories designer Norma Kamali opted out of a traditional Fashion Week runway show and instead chose to show her Spring 2012 collection via 3D technology in New York yesterday.
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St. Regis names Jason Wu as brand connoisseur
Starwood’s St. Regis has named Jason Wu as the second St. Regis Connoisseur, in a move that will involve joint digital projects and to-be-announced fashion experiences for the hotel’s guests.
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Growing a retailer’s Web, mobile team to increase transactions
Retailers that take an active role in increasing headcount in specific areas such as marketing, analytics and mobile are likely to see a growth in transactions and sales, according to findings from a report by Forrester Research for Shop.org.
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Louis Vuitton, Four Seasons and Saks – News briefs
Today in luxury marketing – LVMH names new Louis Vuitton CEO; Walt Disney World, Four Seasons to open $360 million luxury resort.
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