How marketers can find opportunities in facial and image recognition
Now that CPU and camera technologies have progressed to where consumers can do facial and image recognition right from their mobile devices, this is opening up some new and interesting opportunities for marketers.
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Nissan electrifies digital B2B campaign with humor, celebrity tie-in
Nissan’s new digital and social marketing campaign for its rugged commercial vans stars Poison lead singer Bret Michaels and uses humor, making the statement that business-to-business ads do not have to be boring.
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Malibu Rum drives engagement with multifaceted mobile video campaign
Malibu Rum is driving further consumer engagement with its “Best Summer Ever” campaign in a program that leverages video with multiple mobile messages.
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Why American Airlines wins at social media CRM
When it comes to customer service, no one likes to wait, and with the growth of mobile adoption, many airline carriers such as American Airlines and Southwest are embracing the potential of social media to deliver almost instant responses to customer queries and concerns.
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New York Times turns focus to targeted advertising on app
Daily newspaper the New York Times is implementing targeted advertising on its mobile applications via a collaboration with data collector Gallop Labs in an effort to further engage with users.
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Care.com expands community on mobile with BigTent app
Family-services Web site Care.com is testing a mobile application for its BigTent online community platform as part of an effort to help evolve the mobile and social aspects of the company’s business plan.
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Under Armour promotes women athletes with fitness tracking app
Sports clothing and accessories brand Under Armour has launched an all encompassing campaign I Will What I Want promoting women’s inner and outer strength with a multichannel digital video and fitness tracking mobile application for women.

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