How Macy’s tapped mobile video freedom to create emotional bonds
NEW YORK – A Macy’s executive at Forrester’s Marketing 2016 Forum explained how digital and mobile video allowed the department store chain to create a more in-depth storytelling pieced that generated more than 33 million views.
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Apple’s second quarter earnings plagued by iPhone sales’ 16pc decline
Apple’s disappointing second quarter saw unit sales of iPhones decrease by 16 percent and total revenue fall by 13 percent, suggesting that the company should streamline its focus on its more lucrative services sector, which includes a still-expanding Apple Pay.
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Perrier follows consumer journey through mobile touch points with connected coolers
NEW YORK – A Nestle Waters executive at the Forrester Marketing 2016 Forum detailed a strategy on how it can gain insights from a connected cooler that prompts mobile device owners to use its free Wi-Fi when nearby.
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Cartier, Burberry lead in forgotten but important email marketing
British fashion label Burberry and French jeweler Cartier are the top email marketers, according to a new report from ContactLab and Exane BNP Paribas.
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