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How luxury retailers can take on showrooming threat – Luxury Daily

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January 29, 2013

Bloomingdale’s Big Brown Bag mobile app

When should luxury marketers switch up email design?
Email is one of the most effective mediums where luxury marketers can test their audience’s reaction to design changes, experts say. But as with all digital efforts, it is essential that any new ideas reflect the 360-degree brand experience.
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Louis Vuitton flaunts Mini Icons collection via vibrant video
French fashion house Louis Vuitton is showing off its Mini Icons collection in an upbeat social video that depicts the handbags in use by stylish women during springtime in Paris.
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How luxury retailers can take on showrooming threat
Luxury retailers should incorporate mobile touchpoints to reduce showrooming behaviors among shoppers or risk being left behind, experts say.
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Peninsula Hotels leverages Asia-Pacific properties with Chinese New Year packages
The Peninsula Hotels is attracting affluent travelers to its properties in Asia-Pacific for the Chinese New Year holiday with hotel décor, culinary events and packages.
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Audi taps fan input for Super Bowl commercial ending
Audi of America gauged its fans input to decide which ending it would choose for its television commercial that airs during the Super Bowl XLVII Feb. 3 on CBS and features its new S6 vehicle.
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Leading Hotels of the World differentiates properties via Valentine’s Day packages
Hospitality organization Leading Hotels of the World is giving guests a chance to indulge their sweet tooth this Valentine’s Day with chocolate offers at its properties around the world.
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Hermès, Fendi, Mercedes and luxury watches – News briefs
Today in luxury marketing – Hermès unveils “Comme des Carrés”; Fendi to fund restoration of the Trevi Fountain; Daimler, Ford and Nissan team up on fuel-cell cars; The most popular luxury timepieces.
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Smartphones, tablets and the mobile revolution
We know that consumer behavior on a smartphone is different than on a tablet. We know that tablets are increasingly becoming available in different sizes, potentially representing additional distinct consumer use cases.
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