Yves Saint Laurent name change: Messing around with 45-year history?
As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the French house should be messing with more than four decades of history and goodwill associated with the name.
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Louis Vuitton creates interactive online demo to push travel bags
Louis Vuitton is showing consumers how to pack all three of the label’s classic bags with a virtual demonstration and do-it-yourself experience called the Art of Packing which it is pushing within the travel section of its Web site and via social media.
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Ralph Lauren extends customer service via unprompted thank-you email
U.S. lifestyle label Ralph Lauren is thanking customers who opt-in to receive brand emails by offering a 10 percent discount, likely in an attempt to bolster loyalty and drive online sales.
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Swarovski, Jason Wu collaborate for collection, social media blast
Swarovski Elements is leveraging a collaboration with designer Jason Wu for its resort 2013 collection through a video and imagery that both brands are blasting via their own social media channels and third-party fashion Web sites.
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How luxury brands can trigger mcommerce during summer sales
To push merchandise during summer sales to the savvy affluent consumer, luxury brands and retailers should milk their mobile presence by optimizing all sites for commerce and reeling in consumers when they are most willing to spend.
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Ojai Valley Inn highlights specific property features for package
Ojai Valley Inn & Spa is emphasizing features unique to its property to help push a package called the Essence of Ojai towards affluent visitors.
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Alexander McQueen, Asian tourists and Starwood – News briefs
Today in luxury marketing – Alexander McQueen sets retail push; Asians snap up U.S. luxury properties; Starwood Hotels sees new golden age in luxury travel; National Bank of Greece to sell luxury resort as slump bites.
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Where luxury retailers need to look for digital talent
If you are a luxury retailer fishing for new talent to lead your digital strategy, prepare to widen your net.
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