How-to guide for luxury brand store windows
Storied window displays that combine art with apparel and accessories while steering clear of technology will attract locals and tourists to flagship locations and meet the evolving tastes of affluent consumers.
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Rolls-Royce bolsters China appeal with elite group meeting
British automaker Rolls-Royce Motor Cars is upping its presence among China’s elite through a meeting with the China Entrepreneur Club, a group comprising the most prominent and important businessmen in the market.
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How jewelry brand apps can help retain customers
Jewelry and watch brands are displaying product ranges and history via rich mobile applications, but the focus should be longevity over instant gratification so that marketers can stay relevant to their customers between purchases.
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BMW aims at college graduates via Facebook ads
German automaker BMW is reaching out to college graduates via two types of Facebook advertisements that highlight the brand’s financial services and push dealer visits.
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Travel + Leisure hooks readers, advertisers with World’s Best Awards
American Express Publishing’s Travel + Leisure released its annual World’s Best Awards comprising editorial on the most sought-after travel destinations combined with ads from marketers including Louis Vuitton, Waldorf Astoria and Lexus.
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Marc Jacobs reinforces CSR via AIDS-fund products
Marc Jacobs Intl. is renewing its commitment to the battle against HIV/AIDS through the creation of T-shirts, the profits of which go towards Aid for AIDS International.
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Swatch Group, Nars and Barneys – News briefs
Today in luxury marketing – Swatch Group sales soar despite weaker China luxury demand; Nars to launch new skin care line; Small Luxury Hotels of the World adds 13 properties to its collection; Daniella Vitale becomes Barneys New York’s chief operating officer.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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