UGC, influencers boost storytelling on visual-centric social media
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Top 10 luxury brand digital efforts of Q3
As the boundaries between digital and social platforms continue to intersect, brands have worked to seamlessly integrate both mediums for a winning formula of consumer engagement.
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Mobile is like having a makeup artist in your pocket: Estée Lauder exec
NEW YORK – After bringing the beauty counter experience online, Estée Lauder Companies is turning its technology focus toward incorporating digital into its offline channels.
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Orchestrating the customer journey is the new black, says Ritz-Carlton exec
NEW YORK – A mobile application needs to serve a function that is unique from other touchpoints to give users a reason to download and return, according to panelists speaking at Luxury Interactive 2016.
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How Emirates and others can learn from Alaska Airlines’ mobile strategy
PALM SPRINGS, CA – An Applause executive at the Mobile Shopping Summit 2016 detailed the software testing platform’s report on the top applications on the market, explaining that providers need to fundamentally delight customers.
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Comfort kills creativity, conviction brings out ideas, says Shiseido Group exec
NEW YORK – Looking toward the future can seem daunting for marketers, but anticipating the post-digital era brings forth opportunities for tomorrow’s brand leaders.
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Karl Lagerfeld, Yoox Net-A-Porter, Hermès and Jean Paul Gaultier – Live news
Luxury Daily’s live news updates from Oct. 17 – Karl Lagerfeld enters licensing agreement for branded hospitality network; Yoox Net-A-Porter invests in technological foundation via innovative workspace; Hermès heads to Nordstrom for first accessory shop-in-shop; Jean Paul Gaultier goes on Latin American Snapchat trek.
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Roberto Cavalli, Giorgio Armani, Trump Hotels and real estate – News briefs
Today in luxury marketing – Roberto Cavalli employees take action; Giorgio Armani to attend White House State Dinner; Donald Trump’s Washington hotel shows his brand is sinking along with his poll numbers; United States’ hunger for luxury housing may finally be satiated.
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Combining affinity with proximity is key to location-based marketing
Proximity without affinity produces a flood of false positives.
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