How Dunkin’ Donuts’ multi-day, omnichannel promotional approach maximizes social outreach
Dunkin’ Donuts is ramping up for National Donut Day on June 3 with a fresh twist on its promotional strategy, which sees all of its social channels host live and interactive content each day leading up to the annual event, showcasing how a multi-pronged approach can reach audiences via a slew of mediums.
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TBS’ largest-ever social campaign spoofs common tropes
TBS is recreating the fun of its cop parody series Angie Tribeca on social media by tapping into common tropes with mock Facebook DIY videos, Instagram memes, interactive Snapchat lenses and inspirational Pinterest quotes, for the network’s biggest social media campaign to date.
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Time Inc. butters up millennials with new breakfast brand
Time Inc. is capitalizing on the cultural obsession over breakfast and brunch by introducing a new digital-first editorial brand, Extra Crispy, which contains its own social media accounts and features millennial-friendly, snackable content such as recipes, trends and influencer stories.
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Zootopia fans help solve crimes via Facebook Messenger chatbot
Disney is using chatbots on Facebook Messenger to create an interactive dialogue with fans of animated film Zootopia, letting users discover and solve crimes while driving awareness for the film’s DVD release.
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