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How did Apple lose its edge in tablets? – Mobile Marketer

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August 2, 2013

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How did Apple lose its edge in tablets?
The past year has been a tough one for Apple, whose once-dominant role in tablets has shrunk significantly in the past 12 months to where the iPad accounted for just 28 percent of all tablet shipments in the second quarter, while Android devices had a 67 percent share.
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Weather Channel updates mobile site for better navigation and forecasts
The Weather Channel launched a new version of its mobile site to give users all the information they need to easily plan their day.
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U by Kotex engages concert-goers via mobile to drive trial
Kimberly-Clark’s U by Kotex brand is trying to engage with girls via mobile by rolling out a campaign at American Idol and Bruno Mars concerts in August.
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Twitter’s TV ad targeting helps brands extend social conversations
Twitter is opening up its television advertising targeting product to United States companies that run national commercials, enabling luxury brands to extend conversations with consumers and boost campaigns.
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