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How customized QR codes can drive CRM
Luxury brands have been using QR codes in out-of-home, print, in-store and online displays, but those that take it a step further by customizing them can increase brand loyalty and build CRM.
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Nordstrom reigns for multi-platform digital prowess: e-tailing group
Luxury retailers such as Nordstrom, Saks Fifth Avenue, Bloomingdale’s and Neiman Marcus blew independent luxury brands out of the water in digital presence, customer service and accessibility in the Inaugural Luxury Mystery Shopping study by the e-tailing group.
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Veranda bolsters luxury appeal with new advertisers Mercedes, Chanel
rst-owned luxury lifestyle and home magazine Veranda’s October issue ushered in a 31 percent increase in advertising pages year-over-year, reflecting a booming luxury home-improvement market.
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Frette raises the bar for corporate social responbility
Italian linen and homegoods brand Frette has been upping the ante for corporate social responsibility efforts this month with its second in-store fundraising campaign for September.
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Estée Lauder wears makeup authority mantle with how-to video channel
Beauty brand Estée Lauder is taking its cosmetics authority to the masses with the release of its new YouTube channel already boasting 35 videos.
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Louboutin, Hermès, Dior and Windstar – News briefs
Today in luxury marketing – Christian Louboutin book marks 20 years in fashion; Hermès to open in Miami design district.
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Amazon tcommerce: Cloud meet mall
With the launch of Amazon’s new Android tablet, will Amazon’s signature one-click checkout meet portable desire and allow for an optimal commerce experience for the impulse shopper on the go?
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