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How Budweiser’s mobile flexibility keeps it at head of the pack
An analysis of Budweiser’s mobile strategy over several years shows the brewer to be a consistent leader, excelling at targeting and engaging millennials, the demographic that represents its best opportunity in the years ahead.
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Reese’s scores with bracket-themed social promotion tied to mobile coupon
The Hershey Company’s Reese’s brand is driving sales and awareness of its candy products by teaming up with the National Collegiate Athletic Association to sponsor an annual College All-Star Game, and leveraging a bracket-themed promotion on social media to offer coupons to mobile users.
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Facebook’s direct line to millennial access: Will it work for media?
Media publications and Facebook are starting an experimental process offering content to readers on the social network without the need to continue to an external link to better attract fleeting millennial readers.
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Sen. Ted Cruz stumps for SMS role in election campaigning
Ted Cruz turned to SMS messaging to mobilize voters and raise money as he kicked off his 2016 run for President, reflecting politicians’ growing awareness of the necessity of including a mobile program in campaigning today.
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Net neutrality faces first of many expected legal challenges
The first two of possibly many lawsuits have been filed against the Federal Communications Commission’s net neutrality rules, which are likely to face legal challenges on a number of different fronts.
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Most millennials will not pay for news on any platforms: study
The millennial demographic is still interested in reading news, but it must be free and mobile, according to a recent study by Retale, a location-based mobile platform for retailers.
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