How all detergent hits a home run with mobile moms
All brand laundry detergent is helping moms make messy moments memorable in a new campaign that turns their mobile device into a movie-making machine, fortifying a customer experience designed to increase brand recall and affinity.
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Office Depot eyes adding mobile activity to rewards program
PHILADELPHIA – Office Depot sees potential for boosting its points-based loyalty program by allowing customers to earn discounts for performing certain actions with their mobile devices while shopping in stores.
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People StyleWatch matches shoppers with celebrity fashion twins
People StyleWatch is matching shoppers with their celebrity fashion twins in an interactive mobile shopping experience.
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Brine incorporates products in sequel Shootout 2 app
Lacrosse product manufacturer Brine has introduced a follow-up mobile application Shootout 2 given the success of its predecessor Shootout and inserts its products into the game to utilize a non-disruptive insertion of its branded content.
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Discovery Channel’s Shark Week leverages augmented reality to target Gen Z
Discovery Channel’s renowned programming block Shark Week is utilizing advertising mobile application Blippar to enhance physical ads with augmented reality capabilities and attract Generation Zers.
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US Census Bureau taps mobile quiz app to increase statistical literacy
The United States Census Bureau is leveraging an interactive mobile quiz application to increase citizens’ knowledge of definitive U.S. population statistics.
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Blackboard’s career aptitude app helps students start on the right path
Blackboard, a leading education technology company, has announced the release of Job Genie, a free mobile application designed to minimize student anxiety around the job selection process by helping them explore potential career paths and options for college.
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