How adidas, Carl’s Jr. and GM get auto-play video right
Brands such as Carl’s Jr., adidas, History channel and GM are using immediate hooks, quick cuts and oversized texts as well as a focus on visuals over sound in auto-play videos for mobile native environments and seeing strong results, according to a new report from comScore and Opera Mediaworks.
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Why E*Trade jumped at new complications functionality for Apple Watch
With results for E*Trade’s Apple Watch application showing that the most popular features require the least navigation, the company quickly jumped at the opportunity to leverage the new complications functionality.
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Disney ties in Minnie Mouse style to NYFW through Instagram
Disney is leveraging the popularity of its iconic Minnie Mouse character during New York Fashion Week with a new dedicated page on Instagram, capitalizing on how mobile and social are opening up the once-exclusive event to outside influences.
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