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How a music streaming service from Apple will affect the mobile industry – Mobile Marketer

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September 11, 2012

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How a music streaming service from Apple will affect the mobile industry
With streaming music a quickly growing activity for mobile users, the news that Apple is interested in creating its own music streaming service ala Pandora and Spotify could have significant implications for these players as well Android, which presumably will not have access to the service.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Webinar on Sept. 27: What Apple’s offense means to brands, retailers and rivals
Register for this free webinar Sept. 27 at 2–3 p.m. ET on what Apple’s offense means to brands, retailers and rivals. Hear experts from Cars.com, Forrester Research, Vibes and sponsor Mobile Marketing Association deep-dive into the issues. 
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Starbucks taps mobile advertising to boast product awareness
Beverage giant Starbucks is continuing to rely on mobile advertising as a vessel to drive engagement and in-store foot traffic.
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Hollywood Reporter relies on mobile app to boast festival coverage
The Hollywood Reporter has rolled out a mobile application that will feature coverage from upcoming festivals including Sundance and Cannes. 
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74pc of impressions come from smartphones: Millennial Media
Smartphones make up the overwhelming majority of mobile ad impressions, showing the opportunities available to marketers to target a smaller screen, according to a new study from Millennial Media.
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The importance of mobile strategies for private aviation providers – Luxury Daily
Luxury Daily today – The importance of mobile strategies for private aviation providers; Hermès targets new generation of silk scarf-buyers via short film.
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Mobile Marketing Week Sept. 10-14: Register for events
Please register for the authorized events during Mobile Marketing Week Sept. 10-14 in various cities. The events celebrate mobile advertising, marketing and media.
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Why mobile should be part of your holiday retail strategy
Consumers are increasingly spending more time on mobile, using smartphones to gain product information, find stores and interact with the brand once in the door.
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