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Hotel Königshof advances hotel group into mobile commerce – Luxury Daily

July 6, 2011

Geisel Privathotels’ Hotel Königshof in Munich, Germany, is celebrating its foray into mobile with a recently-launched application that focuses on nearby attractions, special packages and reservations booking.
After the recession hit the luxury industry, most companies were reluctant to take risks and continue a profitable mergers-and-acquisitons business. However, experts are taking its recent revival as a sign of a recovering industry.
Footwear manufacturer Jimmy Choo has released a new video showcasing the brand’s fall/winter men’s campaign to coincide with the release of its first menswear line in nine years.
Since many luxury brands fall victim to the unfair results of organic searches, upscale brands can make a conscientious decision to use paid search engine marketing to stay on top — literally.
Even in the face of increasing digital and social media marketing, print is still a reliable way for luxury brands to reach target consumers. Luxury marketers are realizing this and using the summer weather to advertise new products.
Starwood Hotels and Resorts is engaging creative-minded travellers and increasing booking through its new Le Meridien Hub initiative, where it is renovating all of the brand’s lobbies.
Today in luxury marketing – Karl Lagerfeld inks project with S.T. Dupont; Dior couture suffers without John Galliano; Outlet mall brings discounts, Italian style to China.
The process of determining how best to use QR technology as an in-store merchandising tool is proving to be a challenging one for many apparel retailers.
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