Fendi blends fashion and fun in arcade-themed Harrods pop-up
Italian apparel and accessories label Fendi took inspiration from an arcade for its new pop-up at Harrods to make shopping more of a game for consumers.
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Prada celebrates journey of art and sound via multi-sensory exhibition
Italian fashion house Prada is continuing the support of the arts with a new exhibition that explores the connections between art and sound from the 16th century to modern day.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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Hotel brands increase transparency, digital curation for discerning travelers
Luxury hotel brands are feeding the insatiable consumer desire for travel research with a number of digital tactics.
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Hublot creates World Cup hub to explore extensive commitment
Swiss watchmaker Hublot is rounding out its international football campaign with a microsite that houses branded content and live updates from the FIFA World Cup June 12 through July 16.
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Chanel repeats fashion show to underscore US influence
French atelier Chanel is traveling the globe with its “Paris-Dallas” Métiers d’art collection’s fashion show.
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Maserati appeals to loyalists with centennial celebration
Italian automaker Maserati is calling model owners from around the world to celebrate its centennial Sept. 18-20 in Italy.
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John Lobb targets fathers rather than gifters in email
British footwear maker John Lobb is telling male consumers to treat themselves this Father’s Day with an email campaign.
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Balenciaga, Lexus, Montblanc and Fabergé – News briefs
Today in luxury marketing – Alexander Wang unveils first Balenciaga scent; Lexus beating Mercedes shows US luxury a three-car race again; Montblanc’s radical approach; Luxury jeweler Fabergé sues Faberge, a Brooklyn restaurant.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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