Twitter monetizes mobile where others fail
Twitter appears to be one of the only companies to have found a way to wring money out of the mobile social convergence, with the company’s CEO recently saying that it generates more revenue from mobile than from the Web on many days.
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Hooters beefs up mobile efforts with incentivized SMS campaign
Restaurant chain Hooters of America is building up its mobile database with a new SMS campaign that offers consumers a chance to win a trip to the destination of their choice.
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Universal Pictures puts social in the forefront of its mobile marketing campaign
Universal Pictures is promoting its latest film, “Snow White and the Huntsman” via a new mobile advertising campaign that incorporates social media such as Facebook, Twitter and Pinterest.
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Nexage raises $10 million, reflecting key role of mobile real-time bidding
In a development underscoring the importance of real-time bidding in mobile, Nexage has raised $10 million in a new round of funding led by SingTel Innov8.
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Sprint’s Virgin Mobile gambles on iPhone to bring in pre-paid contracts
Sprint’s Virgin Mobile is placing big bets on the no-contract smartphone market by rolling out as the second pre-paid carrier to offer Apple’s iPhone.
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Tic Tac drives app downloads via mobile game initiative
Tic Tac is building on its large-scale campaign to make the consumer-packaged good brand more interactive with a new mobile gaming initiative.
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Corcoran taps New York Times readership for app push – Luxury Daily
Luxury Daily today – Corcoran taps New York Times readership for app push; Dior intros Addict line with all-encompassing social media sell.
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Making mobile advertising work – after the click
When conducting mobile advertising, brands should be asking that one-word question: “And … ?” Yes, in and of themselves, mobile ad programs are great.
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