Honey Bunches of Oats mashes up memes, user content in Snapchat debut
In its first Snapchat effort, Post Foods bunches together product, lifestyle and branding content in 10-second video ads for Honey Bunches of Oats that appear between posts on the millennial-friendly platform, part of a new integrated campaign.
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Coca-Cola Bottling pairs mobile loyalty, live experiences for racing fans
Coca-Cola Bottling Co. and mobile fan experience technology firm Experience are teaming up to enhance the experience for NASCAR fans at the Darlington Raceway during Labor Day weekend with new in-application features such as discounts, pre-race pace car rides, VIP experiences, race tickets and beverage coupons.
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Fossil angles for stronger wearables focus with fashion-conscious smartwatches
Accessories brand Fossil is hoping to fully permeate the wearables realm with a new line of hybrid smartwatches that merge fashion with smart connectivity, enabling wearers to leverage features such as sleep monitoring and activity tracking.
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