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Home Depot weighs benefits of mobile against pull of stores
BOSTON – A Home Depot executive at eTail East 2015 said that the retailer is getting closer to bridging the gap between online and offline conversion as it weighs the benefits of digital and mobile against the pull of the chain’s stores.
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Under Armour expands mobile fitness aspirations with NBA Fit app
Under Armour is partnering with the National Basketball Association to develop a mobile-first experience that will connect fans and athletes while inspiring them to be more active and healthy.
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Puma unlaces fitness tracking app to complement social media blitz
Puma is incorporating a strong mobile element into its second Forever Faster campaign by updating a running application for fitness enthusiasts as well as a mobile-optimized microsite featuring inspirational videos from famous athletes.
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Hilton rewards loyalty members by unlocking mobile room keys
Hilton Worldwide is rewarding its HHonors members by enabling them to be the first to receive access to its Digital Key feature, which allows guests to unlock their hotel rooms via their mobile device.
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