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Home Depot ramps up mcommerce holiday strategy via mobile ads

December 7, 2011

Home Depot is bolstering its mobile presence this holiday season via a mobile ad campaign that helps consumers find the ideal products and gifts.

The company is running the mobile banner ads within Pandora. The mobile ads lead consumers to the company’s mobile-optimized site where they can shop the season’s must-have products.

Home Depot did not respond to press inquiries.

Holiday strategy
The Home Depot ad reads “Update Your Toolbox With Holiday Savings. Shop Tools.”

When consumers tap on the mobile ad they are redirected to a mobile-optimized landing page where they can browse tools and hardware.

Consumers can look at different items, see the product number and the price.

Consumers can browse products via the mobile ad

Users can also search for specific products via the search function at the top of the page.

Additionally, the ad lets consumers find the nearest Home Depot location where they can test out the products in person.

Running a mobile ad such as this is not only an effective way to drive in-store traffic, but also traffic to a company’s commerce-enabled site.

Past mobile efforts
Home Depot is no stranger to mobile.

Last year, the company revamped its mobile application, adding commerce functionality right in time for the busy holiday shopping season.

Besides the commerce component, the application features some new tools, including a tape measure that uses consumers’ shoe size to calculate any horizontal distance. A nut and bolt finder helps identify the size of an existing nut, bolt or screw (see story).

Most recently, Home Depot has rolled out a nationwide mobile bar code program to influence purchase intent in-store and drive consumers to its locations via digitally-enhanced direct mail pieces and print ads.

The effort incorporated 2D bar codes that gave customers immediate access to relevant information such as product rating and reviews, how-to guides and videos on specific products (see story).

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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