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Holly Hunt ups customer-client interaction with mobile connectivity
High-end interior design firm Holly Hunt has started using mobile devices as an interactive presentation vehicle for potential customers and for video inventory in its warehouses.
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Gucci leads luxury industry with shoppable video strategy
Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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Luxury Daily’s Luxury Marketing Outlook 2012
One consistent bright spot in the sea of rough news is the outstanding performance of luxury marketers worldwide. Expect that trend to continue, bar some act of God or awful international incident.
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Barneys embraces natural beauty through multichannel spring campaign
Department store Barneys New York is looking to connect with women of all ages through its Tree Time campaign, a multichannel effort that focuses on the natural beauty and talents of women at different points of their lives.
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Auberge looks to entice affluent travelers with unique adventures
Small luxury hotel operator Auberge is inviting guests to entertain their daring side with a slew of new adventure-themed experiences at its properties in the United States and Mexico.
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NRF aims to create retail industry camaraderie through video contest
The National Retail Federation is drawing eyes to the retail industry through its “Retail Means Jobs” video contest with a monetary prize.
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Miu Miu, Hermès, Fashion Week and the euro zone crisis – News briefs
Today in luxury marketing – Miu Miu to launch Fashion Week line of bags; Hermès says 2011 sales up 18 percent, operating margin above 30 percent; Luxury brands untouched by euro zone crisis?; Naeem Khan leather corset on display at Lincoln Center.
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What is luxury?
A dear mentor of mine, Neiman Marcus cofounder Stanley Marcus (“Mr. Stanley,” he was called in Dallas), defined luxury as “the best that the mind of man can imagine and the hand of man create.”
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