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Holiday Mobile Commerce: Lessons Learned for Future Holiday EffortsBy
The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2012.
Retailers and marketers used mobile commerce channels to drive sales to stores, mobile destinations or online. Brands and retailers pulled out all of the stops – SMS, banner ads, rich media, search, mobile Web, apps and video – to attract holiday-oriented consumers on mobile.
“During the 2011 holiday season there is no doubt that retailers and brands understood the power of mobile for increasing purchase intent both in-store and online,” said Giselle Tsirulnik, deputy managing editor of Mobile Marketer and Mobile Commerce Daily, New York.
“I think that looking back at 2011 there are lessons to be learned in terms of what works and what does not with mobile commerce,” she said.
So how did retailers and brands target consumers in the 2011 holiday season with their mobile commerce efforts? What would they not do again and what would they repeat? What surprised them most?
To answer key issues, Mobile Commerce Daily has put together a free webinar on Wednesday, Jan. 25 at 2 p.m. to 3 p.m. ET with participation from ad agency Carat, RSR Research and sponsored by Kony Solutions.
Mobile Marketer deputy managing editor Giselle Tsirulnik will moderate.
Kony Solutions is sponsoring the webinar. Please click here to register.
Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts
Date and time
Wednesday, Jan. 25 at 2 p.m. to 3 p.m. ET
A recap of how brands and retailers incorporated mobile commerce strategy over the 2011 holidays, what went right and what could have been done better, surprises encountered and best practice for 2012.
– What was the biggest surprise this past holiday season for mobile commerce?
– What did marketers get right with mobile commerce in the 2011 holidays?
– Retailers and brands that took full advantage of mobile commerce during the holiday season
– Popular holiday mobile strategies to drive mobile commerce sales. Tactics and channels that work and do not work
– What opportunities did retailers/brands miss by not including mobile?
– Lessons learned from 2011
– Best-practice tips
Nikki Baird, managing partner at RSR Research
Jason Newport, senior vice president of mobile strategy at Carat
David Eads, vice president of product marketing at Kony Solutions
Erin O’Neil Schultz, team manager of mobile ads, technology and retail at Google
Giselle Tsirulnik, deputy managing editor, Mobile Marketer & Mobile Commerce Daily
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