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H&M taps Wes Anderson for holiday spot in viral attempt – Mobile Marketer

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H&M taps Wes Anderson for holiday spot in viral attempt
H&M has called on top-level talent for its holiday promotion this year, releasing a video directed by Wes Anderson that does not skimp on the director’s patent dollhouse aesthetic and whimsy.
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Snapchat looked to help both brands and itself this Black Friday
Brands such as Express put all of their chips into Snapchat for engagement this Black Friday as the platform emerges as one of the strongest points of access for time sensitive bricks-and-mortar promotions.
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StarKist joins other food purveyors in leveraging 360-degree video
Packaged seafood company StarKist is “abandoning” a previous campaign for president to become the figurehead for a 360-degree immersive microsite that users can access on their mobile devices.
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