How Hilton is infusing mobile throughout mass and personalized appeals
Hilton Worldwide is placing mobile at the front and center of its 2016 marketing initiatives, which include enhanced digital keyless entry options, its largest-ever campaign with a call-to-action for rewards memberships and a celebrity-supported social media contest, pointing to mobile’s potential to build brand across a wide swath of demographics.
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Neuroscience shows mobile lag causes stress
Using neuroscience technology, Ericsson found that delays in loading Web pages and videos caused mobile users’ heart rates to rise 38 percent.
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Lane Bryant makes a splash on Sports Illustrated’s Snapchat story for swimsuit edition
Retailer Lane Bryant is sponsoring Sports Illustrated’s Live Story on Snapchat to take advantage of the viral sensation following the announcement that a plus-size model had been chosen for the highly anticipated swimsuit edition.
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Publix amasses followers on Pinterest, Instagram as food-related sharing grows
Supermarket chain Publix recently launched on social media platforms Pinterest and Instagram after realizing that its audience was already sharing branded content and has since seen a positive reception.
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