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Luxury automakers topple fashion brands in search
German automaker BMW, closely followed by Audi and Chanel, are the most-searched luxury brands by U.S. consumers, according to findings from the Digital Luxury Group.
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Fashion labels snatch up Vanity Fair Hollywood issue ads
High-end fashion and beauty brands grabbed real estate in Condé Nast’s Vanity Fair’s Hollywood Issue, one of the most highly-coveted annual hubs for print advertisements.
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Hideaways targets traveling wealthy through Paris restaurant, hotel guide
Klocke Publishing Co.’s Hideaways magazine released a mobile application that hones in on luxury hotels, restaurants and experiences in Paris.
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Mobile banking adoption to reach 50pc by 2016: study
Mobile banking is gaining traction and is expected to reach 50 percent of consumers by 2016, according to a new study from global business advisory firm AlixPartners.
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Audi, Lexus, Kenneth Cole and Roberto Cavalli – News briefs
Today in luxury marketing: Lincoln looks to Audi, Lexus for lessons on luxury; Cavalli CEO says Europe luxury market in pain; Kenneth Cole offers to buy Kenneth Cole; P&G to trim $10 billion in costs.
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How will Facebook influence the future of mobile advertising?
The majority of Facebook’s mobile users are from developed nations and come through a smartphone application ecosystem, which is a hugely important sector for marketers and brands to target.
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