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Hermès uses mobile effort to promote new online platform – Luxury Daily

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October 27, 2015

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Still from Hermès mobile ad video

How can brands replicate the corner shop online?
LONDON – As retail shifts away from the local bricks-and-mortar shop to ecommerce, brands will need to develop new ways to learn about their consumers, according to an executive from Styloko at Luxury Interactive Europe 2015 on Oct. 26.
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Relationship building critical to luxury retail: Luxury Institute CEO
LONDON – The human element is going to be the top differentiator among luxury brands going forward, according to the CEO of Luxury Institute at Luxury Interactive Europe 2015 on Oct. 26.
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Estée Lauder targets new youth with Korean partnership
Beauty marketer Estée Lauder is strengthening its presence in South Korea by purchasing an interest in Have & Be Co. Ltd.
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Hermès uses mobile effort to promote new online platform
French apparel and accessories maker Hermès is reaching out to male consumers through men’s lifestyle magazine Esquire with multiple advertisements on the publication’s mobile-optimized site.
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McLaren pairs product with experience for P1 GTR drivers
British automaker McLaren is focusing on experience and exclusivity with the P1 GTR Driver Programme.
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Four Seasons dives deep with shark and ray preservation event
The Four Seasons Resort, Maldives is turning its eye to shark and ray conservation by hosting a ministerial symposium.
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Omnichannel services attract holiday shoppers but free shipping reigns supreme
Bricks-and-mortar retailers are heeding the demands of shoppers and doubling down on omnichannel services such as order online, pickup in-store and same-delivery this holiday season, but free shipping still remains the best way to encourage online gift purchases.
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Burberry, Dior, Tesla, Hermès and Ferrari – Live News
Luxury Daily’s live news from Oct. 26 – Burberry brings British style to Christmas at Claridge’s; Dior maintains consistency with new Marion Cotillard campaign; Tesla prepares for holidays with pop-up shops around US.; Ferrari presents new angles in 3-part video.
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Fendi, Maserati, NYFW Men’s and Van Cleef & Arpels – News briefs
Today in luxury marketing – Fendi opens new headquarters, as industry mulls Simons’ exit from Dior; Maserati recalls some $141,500 Quattroportes due to risk of fire; NYFW: Men’s pushes dates for fall shows; Van Cleef & Arpels shrugs off China slowdown.
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Threat of undead mobile banner ads
When it comes to application monetization, beware of the zombie culprit threatening to bring down the civilized mobile app world: the banner ad.
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