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Hermès links holiday to travel with Departures mobile effort – Luxury Daily

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December 18, 2014

Hermès holiday-themed mobile ad

Hermès holiday-themed mobile ad

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Bergdorf Goodman uses fashion influencers for holiday gift tips
Department store Bergdorf Goodman is presenting its consumers with gift ideas through a social initiative that highlights suggestions and tips from 25 different individuals in the fashion industry. Designers, actors, artists, photographers and others offer their gift suggestions to consumers through the Bergdorf Goodman social pages.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Robb Report’s purchase by Rockbridge to spur editorial growth
After months of negotiations, luxury lifestyle magazine Robb Report has been sold to a private equity firm for an undisclosed sum.
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Hermès links holiday to travel with Departures mobile effort
French leather goods maker Hermès is targeting the affluent readers of Departures’ mobile-optimized Web site with a holiday advertisement.
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Mandarin Oriental offers travelers in-room flight updates
Mandarin Oriental Boston is helping guests fly efficiently this holiday season by providing real-time flight updates within the hotel.
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62pc of businesses still treat mobile as a new technology: Forrester
Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.
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Fendi, Roberto Cavalli, Bovet and Starwood – Live news
Luxury Daily’s live news from Dec. 17 – Fendi reconfigures handbag into turntable; Cavalli speaking exclusively to Clessidra; Bovet furthers link with Asprey through owner; Starwood incentivizes digital booking with free Internet access.
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LVMH, Russia, La Perla and Hudson’s Bay Company – News briefs
Today in luxury marketing – LVMH books $3.5B gain on Hermès stock distribution; As ruble erodes, Russians buy out last remaining luxuries; La Perla to present Atelier collection during couture; Meet the new Hudson’s Bay CEO, Toys ‘R’ Us vet Gerry Storch.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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