Maintain local relationships in frenzy of obtaining new customers, urges Cartier exec
NAPLES, FL – The president/CEO of Cartier North America stressed the importance of global positioning that is grounded in the local April 7 at the American Express Luxury Summit 2014
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Harrods hosts first Digital Fashion Summit to recruit blogger opinion
British department store Harrods brought together eight fashion taste makers for a photo shoot in London as part of its first Digital Fashion Summit.
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Mercedes-Benz, Rolex gear up for Masters Tournament with sponsorships
Luxury sponsors of the Masters Tournament April 10-14 at the Augusta National Golf Club, GA, are getting ready for sustained interaction with the affluent audience that the event garners.
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Risk taking essential to brand building, understanding consumers: Barneys exec
NAPLES, FL – The creative director of Barneys New York said at the American Express Luxury Summit 2014 April 7 that brands should not avoid taking risks, as failure is an essential part of growth and a way to understand the tastes of target consumers.
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Lexus looks to brand the letter F in new campaign
Toyota Corp.’s Lexus is reframing the “bold” dimension seen in the Design Disrupted campaign as an alter ego with its new multichannel effort for the F-Type performance lineup.
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Hudson’s Bay scouts luxury retailers for greater market share
NEW YORK – The president of Hudson’s Bay Company said that the conglomerate is bent on rapidly expanding its retail presence April 4 at the eighth annual Columbia Business School Retail and Luxury Goods conference.
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Hermès creates origami app to accompany print magazine
French leather goods maker Hermès is bringing its print magazine into the digital space with an origami tablet application for Apple and Android devices.
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Marriott International uses global blending to enrich guest experience
NAPLES, FL – During the American Express Luxury Summit 2014, the president/CEO of Marriott International said that international hotels must have a sense of place to appeal to the sensibilities of the modern traveler.
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Gucci places sunglass collection amid laid back Hollywood atmosphere
Italian fashion label Gucci went west for its latest social video to capture its Techno Color sunglasses in the midst of West Hollywood.
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Fendi, Omega, Audi and luxury service – News briefs
Today in luxury marketing – Fendi buys Taramax, focuses on timepieces; Watchmakers woo women to boost flagging sales; Audi stays ahead of Mercedes in luxury sales race; Traveler Magazine learns luxury service at hotel.
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