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Hennessy spurs mobile gifting with Drizly endorsement – Luxury Daily

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December 3, 2015

Still from promotional film for Hennessy + Drizly

Still from promotional film for Hennessy + Drizly

65pc of affluents demand highly customized shopping experience: report
While the recession may be over, the general luxury consumer attitude of today is a discerning, cost-conscious one, according to new research from Annalect.
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Chanel delves into founder’s history within imagined biopic
French fashion label Chanel is building on its cinematic past with the release of a short about the filmmaking process.
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European brands turn to South Africa, Nigeria for expansion: CBRE
The South African market is a top priority among European brands planning entrance into Africa, according to a survey by real estate advisor CBRE.
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Louis Vuitton takes consumers on 161-year voyage in Parisian retrospective
French leather goods house Louis Vuitton is retracing its steps in an upcoming retrospective at Paris’ Grand Palais.
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Hennessy spurs mobile gifting with Drizly endorsement
LVMH-owned cognac maker Hennessy is using spirits delivery application Drizly to gift bottles to friends far and near over the holidays.
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Piaget mixes and old new to showcase holiday selection
Swiss jeweler Piaget is asking its consumers to “discover the story” in a holiday marketing effort that tells of the brand’s passion and creativity.
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Dorchester lets consumers open presents early on festive microsite
Hotelier Dorchester Collection is promising presents under the tree to entice consumers to book for the holiday season and beyond.
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Mobile plays increasingly important role across five crucial car-buying moments
Mobile searches for videos, images and other content related to the car-shopping journey are up significantly in the past year, according to a new report from Google that pinpoints five crucial moments for reaching these consumers and where smartphones fit in.
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Hublot, Yoox Net-A-Porter Group, Donatella Versace and Stuart Weitzman – Live news
Luxury Daily’s live news from Dec. 2 – Hublot boosts Latin American relations with latest artist collaboration; Yoox Net-A-Porter Group sees Black Friday sales spike 82pc; Donatella Versace creates own Instagram account to share thoughts, insights; Stuart Weitzman evokes effortless confidence in spring 2016 campaign.
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Lanvin, Vogue, luxury and Condé Nast – News briefs
Today in luxury marketing – Lanvin lawyer says Alber Elbaz won’t get severance pay; Vogue joins the #ClimateCatwalk; Behind-the-scenes in luxury; What’s going on at Condé Nast?
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Inviting nominations for the 2015 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Click here to read the entire article on Luxury Daily

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