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Heineken uncaps experience-driven rewards for app users via beacons
Heineken is adding fizz to mobile loyalty with the Heineken Live application, which offers users a chance to receive different rewards experiences, such as VIP event tickets, each time they visit one of the brand’s beacon-equipped venues.
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Behr Paint mixes tiny homes, mobilized platform to show off products
Home Depot’s exclusive paint brand, Behr, is leveraging the popularity of tiny homes to show off the durability of its paint and grab attention through an interactive contest that allows users to design their own home.
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Uber launches ad campaign to capitalize on Timehop’s growth
Ride-sharing service Uber is cornering its key demographic, millennials, with an ad campaign on photo-management application Timehop, joining brands such as CVS and Broadway show Act of God that have also recently appeared on the growing app.
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Chipotle inspires loyalty sign-ups with mobile-optimized short film
Hoping to divert attention from its recent corporate setbacks, Chipotle Mexican Grill is directing consumers’ focus to its temporary summer loyalty program and fueling memberships by encouraging users to view a new mobile-optimized short film and sign up for Chiptopia rewards.
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