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Heineken reflects essence of James Bond’s cutting-edge gadgets via mobile – Mobile Marketer

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Heineken reflects essence of James Bond’s cutting-edge gadgets via mobile
Heineken continues a recent spate of mobile-driven strategies with a tie-in for the film Spectre that includes the mobile-first launch of a new ad, the first-ever selfie from space and limited-edition bottles that are scannable for a chance to win free movie tickets.
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Starbucks sweetens focus on social media through segmentation
Starbucks, which put the focus on SMS for its seasonal promotions in the past, is making a big push on social media as it engages in a marketing blitz for the return of its Pumpkin Spice Latte by connecting with fans via official accounts for the drink on Twitter, Instagram and Tumblr.
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Coca-Cola’s branded emoji elevates marketing potential of social shorthand
Coca-Cola recently became the first brand to use a paid emoji on Twitter in a branded content campaign that combined a custom icon of two soda bottles with the #ShareaCoke hashtag.
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