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LVMH’s Les Journées Particulières hashtag reached 25M consumers in 3 days – Luxury Daily

By
May 24, 2016

Image courtesy of LVMH

Image courtesy of LVMH

Pre-recession sales unlikely to return, says MasterCard Advisors exec
SAN FRANCISCO – Consumer behavior and values shifted drastically with the 2008 recession, creating cause for concern for those who rely on consumer spending.
Click here to read the entire article on Luxury Daily

Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
Click here to read the entire article on Luxury Daily

Online shopping turns consumers into editors: Moda Operandi co-founder
SAN FRANCISCO – Digital has shifted consumers’ purchasing habits, requiring brands to share their story online or risk being left out of the purchase journey, according to panelists at the Financial Times’ Business of Luxury Summit on May 23.
Click here to read the entire article on Luxury Daily

LVMH’s Les Journées Particulières hashtag reached 25M consumers in 3 days
Brands under the Moët Hennessy Louis Vuitton umbrella hosted more than 145,000 visitors during the third edition of “Les Journées Particulières” May 20-22.
Click here to read the entire article on Luxury Daily

Residential, customer-oriented design gives in-store a space in a digital world
SAN FRANCISCO – Physical retail is not dying, but brands need to adjust to consumers’ digitally informed expectations.
Click here to read the entire article on Luxury Daily

Transient consumer behavior cycles, automated tech disrupt Asian marketing strategies
SAN FRANCISCO – Asia’s expedited consumer behavior cycles and adoption of automated technologies creates unfamiliar terrain for Western brands, according to panelists at the Financial Times’ Business of Luxury Summit on May 23.
Click here to read the entire article on Luxury Daily

Galeries Lafayette sets sights on sector’s future via startup incubator
French department store chain Galeries Lafayette is championing retail and fashion technology startups with a new strategic partnership.
Click here to read the entire article on Luxury Daily

Can PayPal hold its ground in mobile payments?
PayPal has grown since being spun off from eBay and continues to push ahead in mobile, but whether or not this is enough to remain competitive with Apple Pay and others is still unclear.
Click here to read the entire article on Luxury Daily

Versace, Neiman Marcus, Chanel and Chaumet – Live news
Luxury Daily’s live news from May 23 – Versace hires former Alexander McQueen CEO; Neiman Marcus installs charging stations across store network; Chanel courts youth segment with Lily-Rose Depp announcement; Chaumet explores tiaras’ lasting impact for Assouline slipcase set.
Click here to read the entire article on Luxury Daily

Olivier Rousteing, affluence in Florence, innovation and Miami – News briefs
Today in luxury marketing – Olivier Rousteing to collaborate with NikeLab; The wealthy in Florence today are the same families as 600 years ago; Luxury brands innovate to combat global slowdown; Russian billionaire betting big on Miami’s luxury condo market.
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In-China luxury brand Web performance: Not so luxurious
Western luxury brands – and Western retailers of all types, for that matter – face major technical challenges when it comes to delivering strong Web performance in China
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Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementations
When should marketing links lead to a mobile Web site? When should links detect and open a mobile app, or the app store or even a complementary app?
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Why media buying does not need to be hard in this market
The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor.
Click here to read the entire article on Luxury Daily

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