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How Mondelēz thinks big, acts small on mobile – Mobile Marketer

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April 29, 2014

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How Mondelēz thinks big, acts small on mobile 
Two recent efforts from Mondelez demonstrate how the CPG brand is narrowing in on niche mobile strategies as part of a growing digital focus for the brand.
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New York Times doubles down on digital video, sponsored content
The New York Times is upping its digital video investments with the launch of a new editorial section that complements several new cross-screen advertising opportunities for marketers.
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Radio Shack, Samsung, ampm drive brand engagement with in-app rewards
Brands such as Radio Shack, Samsung and ampm are driving positive results by rewarding mobile users for interacting with their products in rich media mobile ads.
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Adopting technology early provides a strategic advantage
LOST PINES, TX – Brands should be early adopters of new technology to become influencers rather than procrastinators waiting in the wings, according to panelists April 24 at the iProspect Client Summit.
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