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Best practice for luxury brands using mobile banner ads
Luxury brands that use mobile banner ads have the ability to hone in on a specific target audience of affluent, tech-savvy consumers.
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Top 10 social media luxury marketers of Q2
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
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Louis Vuitton, Dior, Cartier hit Chinese market with targeted video channel
Brands such as Louis Vuitton, Dior, Burberry, Cartier, Gucci and Omega are taking advantage of the burgeoning Chinese market by using Youku, a Chinese video service similar to YouTube.
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Lincoln looks to up its luxe factor through Hearst ad series
Lincoln has partnered with magazine publisher Hearst to launch an interactive advertising campaign series that aims to push the brand into the ranks of luxury automakers.
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BRIC markets key for luxury rebound: BCG
With U.S. consumers hesitant to start spending again, luxury brands should focus their marketing efforts in emerging markets, such as China, Brazil, Russia and India, according to a study by Boston Consulting Group.
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Prada, Clarins and John Galliano – News briefs
Today in luxury marketing – Prada shares inch up on first day of trading; Clarins taps Eva Mendes for scent; Luxury brands follow the money to Asia.
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How to determine ROI on mobile marketing
Whether you are a seasoned mobile marketer or just getting your feet wet in the mobile space, the issue of ROI is always top of mind. Yet when it comes to ROI, there are no standards.
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